Mark Gross

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In this technology-driven world, information is as easy to obtain as the click of a mouse...only if the content can be accessed through its digital availability, that is. With this in mind, it is important to realize how heavily content impacts every aspect of a business-from a potential customer finding you, to making a decision to buy from you, to customer service agents assisting customers and internal teams, to engineering and MRO supporting R&D and repair, and so on. An influx of mobile technologies supporting non-traditional usage (e.g., iPads replacing flight manuals) only adds to the demand. Indeed, one could question how any company in the twenty-first century could remain competitive, let alone profitable, without digital content at the forefront of its overall business strategies and objectives. A survey conducted in 2012 by Data Conversion Laboratory (... (more)